Bird Street

The Dandy Lab launches its newest pop-up retail experience on Bird Street, nestled in the heart of the West End, on Thursday 29 June. Bird Street is a global first, and a place where retail, fashion and lifestyle meet technology and innovation – the ultimate oasis for shoppers seeking out cutting-edge brands.

The Dandy Lab Edit showcases the team’s favourite fashion and lifestyle products in carefully curated displays, transforming the retail space into a ‘physical magazine’. Innovation and technology are central to The Dandy Lab’s concept, when you walk into the Pod, you walk into a place of inspiration and play: the shopping experience is enhanced by interactive retail technologies, such as a mobile payment app by MishiPay and a Selfie Mirror by ClickSys, which will put your picture on the Edit’s magazine front cover.

“Bird Street pushes the boundaries of the retail journey and The Dandy Lab exemplify this. They showcase the future of shopping by using pioneering technology and work with us to continue to offer visitors to the West End a world class experience’. – Jace Tyrrell, CEO, New West End Company”

Customers are able to shop and meet the creators of the exclusive in-store products, and further engage with the brands through in-store social sharing tools. Featured products include vintage inspired jewellery by Katie Mullally, luxurious yak wool accessories by Khunu, and elegant Connect Serving Boards crafted from marble and wood by the Baker Street Boys. The stories behind the brands, just like stories in a magazine, become part of the experience, enabling the consumers to make more educated shopping decisions.

The products and technologies showcased at the Pod will change every few weeks to bring in new content and draw in new crowds. The Pod is designed by independent creative agency Pollitt & Partners, which the collaboration is an exciting opportunity to explore the future of retail, rooted in innovative brand experiences. The location of the Pod could not be savvier: Bird Street – London’s first ‘smart street’ that promotes sustainable retail concepts — is the perfect home for the latest The Dandy Lab adventure.

“We’re excited to be opening our next concept on Bird Street. The Smart Street agenda fits perfectly with our retail and technology innovation values, and the synergies between the two made this the perfect opportunity for us to pop up again.’ – Peter Jeun Ho Tsang, Co-Founder, The Dandy Lab”

Brands: Baker Street Boys, Central Saint Martins, Charlie Howe Design, House Thirteen, Katie Mullally, Khunu, Monc, Monu, Podo, Sloane Stationery, Thomas Clipper, Sasha Tugolukova, Shashi, Smith & Sinclair, Tom Smarte, Wild Planet

Location: Bird Street, London, W1U 1BU

Opening Times: Mon – Sun 11am – 7pm