The Team

The Team

The Dandy Lab was co-founded by Peter Jeun Ho Tsang and Julija Bainiaksina via Twitter that then turned into a coffee session bursting full of ideas and inspiration.  From there the budding innovators nurtured their ideas into a co-retail lab that push the boundaries of retail, technology and fashion. Their value of continual evolution of is what drives the lab forward into ground breaking areas to explore the unknown. Find out more about the team below.


Peter Jeun Ho Tsang

Peter is Co-Founder & Creative Director of The Dandy Lab and has a background in fashion product development and retailing. He holds an MA in Digital Fashion from London College of Fashion, where he is also an Associate Lecturer. He is currently developing academic research looking at ‘the future of retail’, consumer behaviour in smart retail environments and innovation within fashion retail ecosystems.
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Julija Bainiaksina

Julija is Co-Founder & Technology Lead of The Dandy Lab with a background in retail, corporate finance and technology. Julija holds a MEng degree in civil engineering and is currently pursuing a PhD in Data Science (personalisation in omnichannel retail environment) at University College London. She has a strong interest in business intelligence with a focus on utilizing analytics to maximize business gains.


Clara Maguire

Clara is Head of Growth at The Dandy Lab. Her experience spans urban development, entrepreneurial ecosystems, future institutions, and tech start-ups. She has previously been COO of We Are Pop Up a venture backed tech startup, Co-founder of Architecture 00:/ an urban design practice, and has run entrepreneurship programmes on behalf of Richard Branson. She has been published several times by leading think tanks on subjects related to Future Cities.
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