Inside The Dandy Lab Edit

Written by Clara Maguire   The Dandy Lab is a co-retail lab where we gather brands, technologists, entrepreneurs, researchers and makers. We work at the intersection of emerging retail technologies and future retail formats. So far we’ve run 5 concept stores across London and are currently popping up on London’s first smart street located at

Bird Street

The Dandy Lab Edit Launches on Bird Street

The Dandy Lab launches its newest pop-up retail experience on Bird Street, nestled in the heart of the West End, on Thursday 29 June. Bird Street is a global first, and a place where retail, fashion and lifestyle meet technology and innovation – the ultimate oasis for shoppers seeking out cutting-edge brands. The Dandy Lab


The Shifting Ground of Retail Real Estate Valuations

Written by Clara Maguire Lately landlords are growing ever reluctant to do turnover deals. From their point of view omnichannel retail means the store is generating sales not accounted for at the till. We can track the basics like in-store mobile payments, click and collect, and in-store returns (which are a definite loss to the


The Dandy Lab Goes To Moscow

Written by Peter Jeun Ho Tsang The Dandy Lab is going international for the first time with our insights from the Spitalfields co-retail lab. I am excited to be presenting the findings for the first time in Moscow alongside other retailers such as Ikea. I look forward to meeting to some fellow Russian innovators. RETEXPO 2016


How To Design The Perfect Interactive Retail Experience

Written by Peter Jeun Ho Tsang Fashion retailers are using digital technologies to create new shopping experiences. “Retail theatre” – creating exciting experiences in physical stores – has become a standard expectation for shoppers. These customers are integrating information and behaviours from a variety of new tools such as cognitive services as well as Snapchat,


Pioneering London’s Retail Ecosystem

Written by Peter Jeun Ho Tsang The Dandy Lab powered by University College London Pop Up Concept Shop: July 2015 – February 2016 The Dandy Lab was an interactive men’s lifestyle shop. It curated and sold British brands and told stories like a real-life magazine. The culmination of a 6 month’s worth of testing within